Now that we have a proper online shop, it’s time to get (more) serious about our customer care and help resources. Combine that with our new “deep work” afternoon practice, where we turn off the internet and do work we can really think about properly, we’ll be making a bunch of How To videos to help people out there in the wild look after their Boxes.
This week at HQ, we’ve started doing something called “deep work”. The people at Do Lectures, whose book we’re reading this month about writing good email newsletters, recommend it as a way to not be distracted by all the things that pop up in our lives now thanks to our phones and the web and all that. It’s good! We’re going to persist.
Our deep work mechanics at this stage are that I’ve set an alarm on my phone that goes off at 2pm, and again at 5pm, and in that window, we try not to use our phones and turn off the WiFi on our laptops.
One of the main jobs we have at the moment is to think more about sales and marketing. We haven’t especially done any yet, apart from talking about our work to people who mostly already know us, so we’d like to broaden our audience a bit – hence reading about writing better newsletters. Would you like to sign up for our newsletter? We thought we’d start with our homepage, which hasn’t been changed since we wrote it, really, back in 2016. (Not proud of that!). So, we’re working on that.
During that exercise, we were flung off into a lovely exercise of pulling things off our shelves, and arranging it — or knolling it — on our big work table. It was really satisfying to see how Museum in a Box has evolved.
Here’s a wobbly panorama of the whole scene to start with. Packaging, Box inserts, the Box and its various design branches, the “brain” which is all the hardware/software inside, our progress bar, and the sound elements, from volume knob selection to amplifier design.You can see the Box insert cards, from the very first idea of a scribbled “Updates” card, to our current TRY ME! cards, which give people who’ve bought a Make Your Own kit something to play before they’ve finished their collections.These are the various elements of the “brain”. From earliest at the top, to most recent at the bottom. Exciting to see Adrian’s very first comp of our physical progress bar, which we developed because the Box took about 30 seconds to start up. Now it takes about 12 seconds!And finally, we have about ten hardware versions we consider to be major milestones in the design. It’s not quite Dyson’s 5,000 iterations, but we aren’t as rich as him, so, there’s that. It’s still really satisfying to track the design evolution and how we’ve continually synthesised feedback and technical considerations.
We’ve parcelled all the iterations up into their own labelled boxes on the shelves instead of them being all over the place, which I find comforting.
